Having a stand at a business exhibition is a big investment in time and money. A good business exhibition is the best way to be able to engage a range of potential clients in one day. But you need to get it right!
Related ‘expo’ articles
This article is all about running a successful stand at your business expo. There are some other important elements, as well as what you do on the day.
- The best freebies for your expo
- What to do on the day at your business exhibition
- Planning your tradeshow stand
Having an interactive and interesting stand doesn’t mean putting out more leaflets!
5 things not to do at a business exhibition
So, you’ve taken the plunge. Here are the worst business exhibition sins. They may be obvious, but they still going on at every expo I visit.
- talk, text or tweet, in fact keep your mobile phone out of site. People won’t want to bother you if you look busy. If there’s an emergency that needs you to be on the phone, step out site
- sit behind the table on your stand. In fact, don’t have chairs, then you can’t be tempted.
- stand with your back to the aisle. Visitors will hesitate to bother you if look unapproachable. Stand in the aisle, smiling. Greet people as they pass by.
- eat whilst on your stand. It’s messy and distracting. Prepare by having snacks (and water) ready for the breaks you take.
- ignore potential clients while catching up on office gossip.
- leave a visitor standing without engaging them. If you are already talking to another visitor, invite the new person into the conversation. You might introduce yourself and the person you’ve been speaking with as (name) from (ABC Ltd). Ask the new person where they’re from…