Think of Dr Who and I bet you don’t immediately think about business networking tips? I guess you’re more likely to think of monsters, like the Daleks, Cybermen, or the Ice Warriors (which are your favourite?).
OK, maybe you’re now thinking I’m odd for talking about Dr Who on a business website, well maybe you’re right.
I like Dr Who and now you know something about me, that’s normally useful in business networking.
Dr Who must be a great networker. Consider this, he certainly managed to attract a group of loyal supporters over the years. In fact maybe they’re more loyal than your group of supporters?
Every time he faces new monsters, it seems that there are people in his network that are there to help him. Isn’t that a sign of a good networker?
OK, he isn’t doing Business networking and maybe this article is a bit frivolous. However, can we reflect and learn from these business networking tips?
8 business networking tips.
- Help others: One of the first things we often hear about business networking is about the importance of being a giver, rather than a taker. Well, Dr Who is always out there helping other people, it creates loyalty and a willingness to help in return. Isn’t that the important networking law of networking – reciprocity?
- Doesn’t push himself onto others: If people don’t want his help, he goes. Once he’s finished helping, he jumps into the Tardis and goes. How many people do you know through networking who simply want to push their service onto you? I have seen many that do. Then, if the reaction they get from others is negative, they try harder! If you’re reading this you probably aren’t one of them, so maybe you can help somebody else develop (is that giving?).
- Business Networking groups: Good point, he’s not in one (as far as I know). Does that mean he doesn’t network? Our network is far more than those people in any networking group we visit. ALthough networking groups can be an important part of your strategy.
- Isn’t negative: Do you ever hear Dr Who moaning about things? No, he gets on and fixes them, he defeats the enemies (without saying they’re useless and without using weapons). A positive attitude is a great asset when networking, the opposite is not true. So avoid moaning about things, it really doesn’t help you.
- Credibility: Credibility is an interesting, and powerful tool. But you don’t get it by telling people about how good you are. Others bestow credibility on you as a result of your actions, not your words. Telling your network doesn’t help you. Making (small) promises and keeping them will help you. We always know the Dr will win in the end and not because he told us.
- Introduce with impact: When you meet new networkers, how do you describe yourself and what you do? In terms of the benefits you give to the people you help, or by job title and looking slightly bored? Dr Who certainly has passion and talks about what he does, drawing people into the conversation, making it easy for them to ask questions. Isn’t that what a good introduction should do? Is your message as clear as it should be, what do your business networking contacts think?
- Education, not selling: I’ve certainly learnt a lot about Time Travel from him. He’s often explaining deeply complex subjects to his assistants, rather than “selling” his abilities. “Educate, don’t sell” is an one of the best business networking tips I’ve ever used
- Manages his A-listers: Dr Who is clear on who the important people in his network are, and he looks after them. Who are those people most important to you? What is your strategy for keeping them onside and developing the way you work with them? All of us would like to help everybody, none of us has the time; so how do you focus on your A-listers?