How to get leads from networking

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I couldn’t find my car in the airport car park; can that help get leads from networking? It had been a great holiday, but after 17 hours of travelling and returning to the cold, wet, dark of the UK (before the plane it had been 38 degrees and dry) really wasn’t helping my mood.

The airport car park was full, there were cars everywhere, I had no idea where mine was. It’s odd, you know they all look all different…….but when you can’t find your car, they all look the same. OK, I was tired and grumpy.

I headed down the first row then back up the next, then another four rows. Then I thought I saw it, but no I was mistaken. This wasn’t helping my mood, nor was my heavy rucksack!

Why wasn’t my car highly visible so it would stand out? Why didn’t I know where to look for it?

Car parking

Breakfast networking, the next morning.

The alarm clock went off in a few hours later and I cursed, sleepily. The flight had been late, but I had promised to go to a networking meeting this morning……

How do you feel when you listen to 60 second presentation after 60 second presentation? Imagine how I felt as I was tired. My mind was drifting, and then it struck me.

Trying to find your car in a car park full of similar cars is hard. If my car stood out it would have been easier to find. If I knew where to look for my car, it would be even easier.

More importantly, I realised this was the breakfast networking problem too!

3 tips to improve your networking meeting.

  1. How does your networking speech stand out?
  2. Do you know clearly who you are looking for?
  3. Are you in the right place to find them?
What’s your experience, do you meet people who make it really clear who they want to meet, so that they can be found? How can you learn from them, rather than copy the others? Have you ever asked if your 60 seconds stands out, rather than assuming it does?

Written by Jon Baker. I work with small business owners who want to achieve sane success. You started your own business to be successful and improve your life, not stress it out due to pressure. I would love to discuss any of the matters in this article, feel free to email me.



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