Get more from your team: Ideas to help share your vision, strategy and values.

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It’s often recommended you share your vision, strategy and values to get more from your team. Why? It helps attracting followers, rather than just whipping the team to drive performance. This article “get more from your team is based on successes that clients have with their teams.

Fundamental principles to help you succeed

Success needs you to be clear on 3 things, this article is about sharing those three things with your team:

  1. Knowing what you want to achieve is critical. Knowing what it will do for you and how you will feel when you get it, enhance the power of this vision.
  2. How will you get there? The focus and time saving that clear stepping stones can create. Creating a strategy to achieve the vision is important to save time.
  3. Knowing what’s important to you and the “rules you won’t break”. Knowing your values can save you time, and enhance your performance.

Sharing your vision with your team

If you have a clear, exciting vision that encompasses what the firm is going to be like in 5 years time, share it with your team.

Don’t just say “we’ll generate sales of £1 million, include what the firm will be known for, what it will be like to work there, why they should want to work there. The objective to motivate by showing how their roles help create this exciting place to work and what they’ll get in return (that doesn’t have to be purely financial, most people want to work in a great place that they are proud of).

Include the emotional content of your vision, as well as the more numeric items.

Sharing the stepping stones with your team

Team meeting, with leader sharing her vision and values to get more from your team

Now they know how exciting a place this will become, help them understand what you are doing to get there, how each project or stepping stone fits into that vision. This will help them link their roles to the vision and make them less likely to go off in other directions to do what they think is right.

Think of it like a long car journey with the kids. The vision is what they’ll get once they get there, it helps motivate them to get in the car. Telling them about different parts of the route will help keep their attention on the journey and understand how they are progressing towards to great destination.

Sharing values with your team

In a small business the owner’s values are likely to core to the businesses’ values. Your values are the underlying principles that are important in the way you live and work. They  help determine your priorities, the way you react to things and, deep down, are how you judge your life is good.

Your business is unlikely to have totally different values to those that you have, so your team need to know what they are!

If all the people in a firm have similar values and a culture that nourishes them, it will be (to them) a great place to work. Perhaps you can remember a time, prior to you running your own business, when you worked in a great company? Was team productivity higher than when you worked somewhere that the team was unhappy?

Taking your teams performance to an even higher level

So far I’ve encouraged you to share your goals with your team, to enhance performance. As your firm grows, it becomes more dependent on your core, long term team. You may need to go even further.

A goal shared is not nearly as powerful as a shared goal.

If you’re ready take your teams performance even higher, then you need your team (or at least the senior, long term players) to have some part in forming that vision, strategy and values.

It is scarier, but unlocks even more performance. What’s more it helps build value into the firm as you become less central to what happening.

What stops you from developing your firm’s vision, values and strategy with your team?

Written by Jon Baker. I work with small business owners who want to achieve sane success. You started your own business to be successful and improve your life, not stress it out due to pressure. I would love to discuss any of the matters in this article, feel free to email me.



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